@INPROCEEDINGS{BuscherCutrell09_salientEyeTracking,
  author = {Georg Buscher and Edward Cutrell and Meredith Ringel Morris},
  title = {What do you see when you're surfing?: using eye tracking to predict
	salient regions of web pages},
  booktitle = {CHI '09: Proceedings of the 27th international conference on Human
	factors in computing systems},
  year = {2009},
  pages = {21--30},
  address = {New York, NY, USA},
  publisher = {ACM},
  abstract = {An understanding of how people allocate their visual attention when
	viewing Web pages is very important for Web authors, interface designers,
	advertisers and others. Such knowledge opens the door to a variety
	of innovations, ranging from improved Web page design to the creation
	of compact, yet recognizable, visual representations of long pages.
	We present an eye-tracking study in which 20 users viewed 361 Web
	pages while engaged in information foraging and page recognition
	tasks. From this data, we describe general location-based characteristics
	of visual attention for Web pages dependent on different tasks and
	demographics, and generate a model for predicting the visual attention
	that individual page elements may receive. Finally, we introduce
	the concept of fixation impact, a new method for mapping gaze data
	to visual scenes that is motivated by findings in vision research.},
  doi = {http://doi.acm.org/10.1145/1518701.1518705},
  isbn = {978-1-60558-246-7},
  location = {Boston, MA, USA}
}